About the project
The Bellingham Senior Activity Center is a bustling hive of programs for senior citizens all over the Northwest corner of Washington. Shut down in 2020 due to Covid-19, they began to reopen a year later when vaccines became available. The Center's biggest issue was re-activating members and raising community awareness to regain support for programming.
The campaign focused on what a beloved place the Center has become, intentionally using bright colors in the visuals to associate optimistic feelings with the sense of belonging. We re-worked a photo of the center to make it look like a painting, more inviting than a regular snapshot. The community mailer included folding card and remit envelope, graphics were created for promo products like signs, shirts and stickers. The membership boost has been a big part of the center's resurgence as we move into a post-pandemic world.
