About the project
The Bellingham Senior Activity Center is a bustling hive of programs for senior citizens all over the Northwest corner of Washington. Shut down in 2020 due to Covid-19, they began to reopen a year later when vaccines became available. The Center's biggest issue was re-activating members and raising community awareness to regain support for programming.
The campaign focused on what a beloved place the Center has become, intentionally using bright colors in the visuals to associate optimistic feelings with the sense of belonging. We re-worked a photo of the center to make it look like a painting, more inviting than a regular snapshot. The community mailer included folding card and remit envelope, graphics were created for promo products like signs, shirts and stickers. The membership boost has been a big part of the center's resurgence as we move into a post-pandemic world.
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![](https://assets-global.website-files.com/6128209252a31521ecdbe5b1/614656c4a3f77633b205da7b_BSAC-Back-C0ver.jpg)
![](https://assets-global.website-files.com/6128209252a31521ecdbe5b1/6146583fc81f4b7d8b06f6c1_BSAC-Join-Today.jpg)
![](https://assets-global.website-files.com/6128209252a31521ecdbe5b1/61465878825752c23fba8076_BSAC-Renew.jpg)