About the project
Meals on Wheels in Bellingham, WA navigated the 2020 Pandemic through pure perseverance, undeterred workers, diligent volunteers, and a small army of dedicated delivery drivers. But they needed influx of donors to keep the food trucks moving. They wanted an engaging, colorful design that would appeal to their main clientele as well as community donors. We brainstormed the idea of food delivery and landed on the concept of an informational diner menu, with listings of what potential donors could "order".
Design took inspiration from such graphic titans as Red Robin, colorfully featuring satisfied customers, inspirational anecdotes and a sweet, nutritious infographic for dessert, crafting copy to inspire local stories and relate how donations are applied in the local community. The Meals on Wheels And More logo was designed in 2015, used throughout the campaign.