Logo Design, Fundraising Campaign Design - Meals On Wheels


Meals On Wheels And More
Concepts, writing and design.
Created concepts, words and design for fundraising campaign. Logo design in use since 2016.

About the project

Meals on Wheels in Bellingham, WA navigated the 2020 Pandemic through pure perseverance, undeterred workers, diligent volunteers, and a small army of dedicated delivery drivers. But they needed influx of donors to keep the food trucks moving. They wanted an engaging, colorful design that would appeal to their main clientele as well as community donors. We brainstormed the idea of food delivery and landed on the concept of an informational diner menu, with listings of what potential donors could "order".

Design took inspiration from such graphic titans as Red Robin, colorfully featuring satisfied customers, inspirational anecdotes and a sweet, nutritious infographic for dessert, crafting copy to inspire local stories and relate how donations are applied in the local community. The Meals on Wheels And More logo was designed in 2015, used throughout the campaign.

Menu front
Front Opened first fold
Unfolded inside menu options
Unfolded back action items
Infographic design, "pie" chart showing donation distribution
Bio panel, wrote Claire's story based on sketch details provided by client.

Project results

Raised awareness of programs in community and functions as continual leave behind item for efforts in the Northwest corner of the US. Campaign initiated during summer 2021, donations at over 80% of goal.

What They're Saying

We are delighted with your work! — Chris Orr, Executive Director, Meals on Wheels & Whatcom Council on Aging

Interested in working together? Get in touch today.

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